ELIF BALIC
SELECTED WORKS
AGITO
UI/UX DESIGN
WEB DESIGN
BRAND IDENTITY
INFORMATION DESIGN
01
TIMELINE
3-4 MONTHS
As part of Agito’s 25th anniversary, I contributed to the creative direction and UX process, focusing on redefining the brand and building a visual identity that reflects its 360-degree insurance technology solutions.
Context
Agito operates with a team of 250 professionals, including software engineers, business analysts, and project managers, delivering innovative products supported by strong technical expertise and consultancy.
Approach
The brand system was developed with inspiration from the team’s operational structure and daily workflows. I designed a modular identity built on component logic, where individual elements can be combined to generate distinct product emblems.
System
At the core of the identity is a geometric framework that enables the creation of icons and illustrations. This modular structure allows for a wide range of combinations while maintaining visual consistency across all touchpoints.
Outcome
The result is a flexible and scalable brand system that supports continuous evolution. It provides Agito with a cohesive yet dynamic visual language, capable of adapting to new products and future growth.
EMPATHY
OF EMOTIONS
UI/UX DESIGN
AI Visual Production &
Asset Integration
Installation & Documentation
02
TIMELINE
10 MONTHS
Empathy of Artificial Emotions demonstrates the transformative potential of AI-driven art in public spaces. Installed on a 14-meter-high LED screen in a retail environment, participants begin by scanning a QR code to access a digital interface.
They select one of AI-generated black-and-white portraits and assign emotions such as joy, sadness, or fear. The AI processes these inputs, generating vibrant, dynamic visualizations that reflect participants’ emotional choices.
The artwork evolves into a collaborative expression, blending human emotions with AI interpretation. Passive observers within the space also engage indirectly, witnessing the transformation of portraits and the atmospheric changes brought by vivid colors and movements.
This layered interaction fosters a shared emotional experience, inviting both participants and onlookers to connect with the artwork on different levels.
WEBSITES
03
+50 RECAPS & WEBPAGES
UI /UX DESIGNS
PRE-CAPS & FULL SCALE
LAUNCH RECAPS
AIR MAX LAUNCH
/NIKE
SNIPES X PSG
COMMUNTY PARTNERSHIP
NIKE /EKIN
RUN
LAUNCH
VISIT ISTANBUL
UI/UX DESIGN
APPLICATION DESIGN
AI IDENTITY
04
TIMELINE
15 MONTHS
Visit Istanbul, Istanbul’s first AI-powered travel app, was designed to bring together the city’s diverse cultural landscape into a unified digital experience. I contributed to the end-to-end UI/UX process, focusing on structuring complexity into a clear and scalable system.
Context
Istanbul offers a rich but highly fragmented ecosystem spanning locations, stories, services, and real-time data such as weather. The challenge was to make this vast and layered information accessible, meaningful, and usable within a single platform across web and mobile.
Approach
The design approach centered on data decomposition and narrative structuring. Information was broken down into modular layers, categorized, and reorganized to support intuitive navigation. A story-driven experience “Be Part of the Story” was introduced to connect content and guide users naturally through discovery and planning.
System
A scalable design system was built to manage complexity and ensure continuity. The system integrates different data types places, experiences, real-time inputs—into a cohesive structure. Its modular logic allows new content and features to be added seamlessly without disrupting the overall experience.
Outcome
The result is a flexible and evolving platform that transforms complex data into an intuitive journey. It improves user engagement while establishing a sustainable foundation for continuous growth, content expansion, and long-term consistency across digital touchpoints.
cHASING
THE LIGHT
Interactive Artwork for Van Gogh Exhibition
05
TIMELINE
5 MONTHS
In this large-scale interactive installation, Van Gogh’s Starry Night and Wheatfield with Crows merge into a single, living canvas. Projected across a 10-meter wall at the Digital Experience Center ISTANBUL, the work invites visitors to explore the emotional landscape of Van Gogh through movement and touch.
Embedded infrared sensors detect each gesture—wherever a hand glides across the wall, fragments of Van Gogh’s letters appear, revealing his reflections on light, nature, and the act of seeing. A seamless blend of art, technology, and empathy, the piece transforms observation into participation—turning the viewer into part of the painting itself.
This interaction design creates an artistic flow state when no interaction occurs. However, when users touch the wall, the exact point of contact becomes interactive, revealing excerpts from the correspondence between Vincent van Gogh and his brother Theo van Gogh.